THE HABITHUMAN AMBITION / MACHINE MOMENTUM
STRATEGY × INTELLIGENCE × ACTION / EST. UKBig thinking. Amplified execution.
We help you sharpen your positioning, improve conversion and turn growth plans into delivery.
B2B Technology Health What’s next
A few of the businesses we’ve helped move forward.
Start with what you want to achieve. Engage us to lead a defined growth project, or embed us in your business as your fractional CMO. Both bring consultancy leadership, HabitOS and specialist AI teams together around a defined outcome. We agree what success looks like, then shape the work to get there.
The partner who runs the project. From a brand refresh to CRO, performance marketing or a new growth engine, we lead a defined brief from strategy through delivery — with clear scope, ownership and outcomes.
Ideal when you have marketing leadership and need an accountable partner to deliver a priority project.
Let’s scope your projectYour marketing leader, fully embedded. We join your leadership team, set the direction, lead your people and partners, and take ongoing responsibility for marketing performance across the business.
Ideal when you need senior marketing leadership embedded in your business.
Meet your embedded CMOAlways about the outcome.
We combine senior consultancy expertise, the connected intelligence of HabitOS and specialist AI teams to deliver the outcome you need. Our human experts own the direction and delivery, selecting the right mix of capabilities for your brief.
The context behind every service. We put your expertise and ambitions at the heart of every system, so our human experts and AI teams work towards the outcomes that matter to you.
Strategy, creative direction and the decisions that move your business forward.
Specialist teams that research, create and refine with your knowledge behind them.
People, platform and AI teams. Working towards your agreed outcome.
Turn your expertise into a consistent stream of relevant content, grounded in your brand and built around what your audience needs.
CONTENT / HUMAN EXPERTS + AI TEAMSFind the customer question your expertise can answer better than anyone else.
Turn an expert interview into an article, social posts and a useful follow-up.
Review the response. Feed questions and editorial feedback into the next brief.
Identify where the customer journey breaks down and choose a testable hypothesis.
Develop the page, message or conversion experiment with a clear review process.
Read the evidence. Keep what helps and use it to prioritise the next test.
Connect customer insight, your strengths and the market to a distinctive position.
Carry the positioning into messaging, proof points and a practical brand playbook.
Check how the message lands. Refine the shared context as you learn.
Choose the idea that makes your positioning relevant and memorable.
Develop campaign concepts, landing pages and assets around one coherent brief.
Review creative against the goal and capture what deserves another iteration.
Define the audience, the buying signal and the reason your message is relevant now.
Build a researched approach, useful messaging and a coordinated follow-up sequence.
Use replies and objections to improve the targeting, the message and the offer.
Start with the challenge.
We’ll bring the right people and teams.
HabitOS
HabitOS is how we connect big thinking to amplified execution. Our team uses its living Brain to connect your strategy, knowledge and work—then carries that context into briefs, specialist agents and reviewed delivery.
Our working platform, applied to your business. You get senior thinking, amplified delivery and a partnership that keeps learning.
See how our team turns a client brief into connected, reviewed work.
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What would make your business easier to choose? We bring senior judgement to the opportunity, set the direction and agree what good looks like.
The brief: turn a clearer position into a growth campaign.
HomeOUR WORKSPACEThe Brain connects the strategy to customer insight, documents, people and previous work. A brief starts with the relevant knowledge already in view.
Explore a theme in the graph. See the knowledge behind the work.
BrainOUR WORKSPACEA living graph of your business. Choose a theme to explore its connections.
A reusable skill gives the team a method: the questions to ask, the voice to use and the standard to meet. Good practice becomes something the next brief can draw on.
Open a playbook to see how expertise becomes repeatable.
SkillsOUR WORKSPACEOur methods. Your business context. Open a skill to look inside.
Hero idea, three whys and supporting proof.
Language, examples and editorial boundaries.
Brief, draft, critique and review criteria.
A hypothesis, an action and something to learn.
Specialist roles, handoffs and human review.
Connect this week’s actions to the North Star.
The goal, the context and the skill come together in Work. Shape a campaign brief, develop the first draft and keep the reason behind it attached.
Watch the draft take shape. Then follow the team that develops and reviews it.
WorkOUR WORKSPACECreate, shape and route work. With context already connected.
Lead with the problem our customers need to solve. Turn the positioning into a clear campaign, grounded in what we have heard.
Build one point of view, a focused landing page and a sequence of useful follow-ups. Test the message before scaling delivery.
Ready for the team to reviewShared context attached · ready to shape
A Writer develops the draft. An Editor challenges it. A Digital Director shapes the delivery. The human CMO reviews it against the original goal.
Follow each handoff. One shared brief, specialist contributions, clear accountability.
Agent teamOUR WORKSPACEBuild a clear point of view from the positioning and customer interviews.
Lead with the problem, strengthen the evidence and remove claims the brief cannot support.
Adapt the approved direction into a focused landing page, an article and useful follow-ups.
Check the message, the evidence and the fit with the goal. Refine what needs work before approving the handoff.
Positioning, creative, outreach and measurement draw on the same context. Approved work moves into the team’s tools and workflows, keeping the strategy connected to delivery.
Habit operates the platform. You get the thinking, the work and the outcomes.
Connected toolsOUR WORKSPACEReusable expertise, shared assets and an operating rhythm.
Google · Notion · HubSpot · Performance data
Capture the useful feedback. Revisit the message. Refine the skill. The Brain connects what you learned to the next brief, so the next round of execution starts smarter.
Big thinking. Amplified execution. A loop that keeps improving.
Brain / learningOUR WORKSPACEEditorial feedback connects to the positioning and the next campaign brief.
Big thinking sets the direction.
Amplified execution carries it through.
What could this make possible
for your business?
We turn insight into action, learn from what happens and make the next move smarter. That’s how progress becomes a habit.
Get close to your customers, your business and the opportunity that matters most.
Connect a clear strategy with the brand, systems and agent teams to deliver it.
Test, learn and improve. Feed every useful insight back into your next move.
Tell us where growth is getting stuck. We’ll explore the outcome you need and whether a project partnership or embedded leadership is the right fit.
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