Good work.
Lasting habits.

The response

Three UK executives a mission to build a market presence. As the UK lead partner we designed and delivered an outreach programme that turned quiet LinkedIn profiles into the engagement engine and a pipeline for the team, consistent, human, and always on.

How it came together

At the heart of it: our bespoke habit Agent team amplifying the thinking. Every week, it crafted and published executive posts with genuine voice, nurtured LinkedIn connections, and guided real conversations through a defined engagement funnel, powered by a skills engine built to learn and sharpen with every interaction.

This isn't just generic outreach. By weaving in timely industry news hooks and community-value content, every message has relevance, giving prospects a real reason to lean in. From webinars to interactive assessment tools and even a digital thread game.

The response

SureCloud needed a way to show the world the power of their platform in a market that is on fire. They needed positioning that could be validated, rolled out with confidence, and turned into a sustained engine for inbound growth. As their growth partner, we designed and delivered a system that took new positioning from concept to compounding results, rather than a one-off exercise.

How it came together

This is a true example of our full approach coordinated with HabitOS.

The Big thinking

Positioning delivered through the HabitOS positioning app and framework, with options tested and stress-tested before a single word went live. Every candidate message was run through SentimIQ, our AI sentiment engine, to understand how positioning and messaging would land before committing to launch, replacing guesswork with evidence.

Amplified

A strategy is only as good as its execution. Once positioning was validated, it was rolled out across all messaging, enablement and a website built to convert, with the Performance Intelligence Dashboard monitoring performance across the new site and positioning in real time. Behind the scenes, Growth Accelerator — our CRO agent stack — keeps building, evaluating and executing ongoing growth experiments, turning launch-day momentum into a continuous testing engine.

The response

Instant Impact needed senior marketing leadership without a full-time hire. As their fractional CMO, we worked alongside the leadership and growth teams to set direction, join up the moving parts and build a system that keeps producing pipeline. The aim was commercial clarity and momentum, not a one-off campaign.

How it came together

At the heart of it was a regular rhythm, built on two halves: big thinking, then amplified execution.

Big thinking

Focus. We defined the serviceable addressable market (SAM) and serviceable obtainable market (SOM), so the team knew which accounts and segments deserved effort first.

Positioning and messaging. The proposition was restated around the problems the priority segments actually face. The messaging was rebuilt so that sales conversations, content and campaigns all told the same story, focused on the mission to help partners "hire like you mean it".

Amplified execution

Working systems. The thinking was then turned into systems the team could run. Data was brought into the growth process, so targeting and follow-up rested on real signal rather than assumption.

Built around pipeline creation by source. Pipeline is tracked quarter by quarter to show which channels generate opportunities. It also shows the modelled activity required to generate an opportunity, the cost per opportunity, and the forecast ROI of closed-won business, so the team can iterate with confidence.

Why it works

This isn't marketing advice from the sidelines. A fractional CMO sits in the joins between proposition, creative, channels, sales and measurement, and makes sure they behave like one system.

Key activities

Set the growth agenda and priorities with Instant Impact leadership through regular CMO-level catch-ups.

Defined SAM and SOM, so growth effort was focused on the right segments.

Reworked the positioning and messaging, so the proposition was clearer, more differentiated and consistent across sales and marketing.

Shaped and ran the growth data and transformation programme, covering the full customer journey.

Worked with the Growth and iX teams to align marketing, sales hand-offs and measurement, and to achieve quarterly OKRs for opportunity generation.